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is one of New Zealand's leading market research companies and we
would love to hear your opinions! We work with a wide variety of
well known companies and organisations. We help them to understand
what you, their customers and potential customers, want and need.
This helps them to gain an insight into what really matters to you
and to improve the products and services they offer.
We talk to people about all sorts of things, from nappies to
mortgages, mobile phones to community services, coffee to power
tools. There are no right or wrong answers, we just want to hear
your honest opinions.
We conduct surveys in a wide variety of ways: by phone, in shopping
malls, via the internet and by mail. For some surveys we need to sit
down with people and have a good relaxed chat about the issue we're
looking into. In these situations we invite people from our Consumer
Panel to take part in small group discussions, individual interviews
or in the testing of products. These usually take place in Auckland,
Wellington or Christchurch, and occasionally in other centres.
Incentives (cash or product) are often offered to thank you for your
time and input.
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