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Research is recognized as the first full-service marketing research
organization devoted exclusively to the study of popular music and
consumers. From 1974 through 2004, Music Research has continuously
conducted consumer-based Record Test surveys from its home base in
the cultural "melting pot" of Southern California.
Consumers' responses to each tested song are collected, tabulated
and statistically compared to those for thousands of tested songs
that have been released in the marketplace, and ultimately either
climbed or fallen off the Billboard charts according to their
consumer acceptance and response. These historical projections of
potential for listener acceptance and consumer response are at the
very heart of MRC's work. Thus, MRC has provided "The Measure of
Success" to the music industry since 1974.
become a Music Lovers Panel Member and begin STREAMING NEW SONGS
immediately. Members in the US are also eligible to win an Apple
iPod and/or other prizes in monthly drawings . Members may also win
by prizes by participating in special surveys, contests and events.
Members are notified by email. So, sign up and start listening now!
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