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 IRIS research

 

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 IRIS has served the research and marketing needs of business and government for 25 years. Our goal is to provide all customers with the highest levels of understanding, insight and value for money for their research activities.

Web Surveys - Speed, Efficiency, Simplicity Surveys using the world wide web are becoming more popular every day. The main problem with open response surveys is that the researcher does not control who responds. In many cases, this can lead to survey bias and poor results. At IRIS we maintain a balanced panel of respondents The IRIS panel is a group of respondents that has been selected and maintained to represent the demographics of the population. This significantly improves the predictive power of population surveys.
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